ATP Media has won the Best Business Serving Sport (20-60 Employees) category, at the Sports Business Awards ceremony in London.
The Sport Business Awards are voted for by an esteemed panel of judges comprising leading figures from the sporting world and former professional athletes.
ATP Media’s winning submission demonstrated the first-rate service delivered to its international broadcasters: delivering the best possible product by staying ahead of the curve when it comes to innovation in production and delivery; and adding value to its rights-holders whenever it can.
Recent production enhancements include a new camera system, new graphics, and a truly global world feed remote production model. More live matches have been made available to rights holders along with credits for free archive content via www.atpworldtourarchive.com .
In 2018 ATP Media started creating bespoke social media content for its broadcast partners to help drive tune-in and engage with their audiences, as well as electronic press kits for each tournament via its new Media Portal – the recently launched successor to its industry-leading Broadcaster Portal.
Dominic Gresset, ATP Media’s Executive Producer, was there to collect the award and commented, “At ATP Media we pride ourselves on being the tennis experts, delivering an unapparelled production and service to our broadcasters. We’re constantly striving to improve what we do to stay ahead of the curve; this recognition from our industry peers is an endorsement of all the hard work, passion and innovation we put into our coverage.”
The judges comments included, ‘An outstanding broadcast delivery for tennis fans and broadcast partners worldwide, production innovation and technology at the heart to enhance the watching experience.’