ATP Media, the global media and distribution arm of the ATP Tour, announces a multi-year strategic partnership with Play Anywhere. The agreement establishes Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across all of ATP Media’s broadcast and streaming distribution worldwide.
Based on Play Anywhere’s interactive rights framework, the partnership enables ATP Media to provide engaging interactive experiences powered by official data from Tennis Data Innovations “TDI” to their fans worldwide while ensuring that production quality is preserved through the Play Anywhere compliance platform.
Play Anywhere will be offered to ATP Media’s worldwide broadcast partners and launched via its direct-to-consumer streaming service Tennis TV, across both linear and digital distribution. The system includes Ease Live’s award-winning front-end television-quality interactive graphics engine.
“We are honored to partner with ATP Media to bring enhanced consumer experiences to viewers while ensuring that all parties in the value chain are remunerated, helping to expand the Play Anywhere Ecosystem as a global standard,” said Yaacov Ben-Yaacov, CEO of Play Anywhere Inc.
“Our collaboration with ATP Media and Play Anywhere will revolutionize the tennis fan experience globally,” said Kjetil Horneland, CEO of Ease Live. “Our interactive graphics platform integrates seamlessly with existing broadcast and sports data workflows, giving ATP Media the scalability to engage audiences worldwide. By delivering interactive overlays across the screens, we help ATP Media foster deeper connections with fans and open new avenues for monetization automated by Play Anywhere.”
Mark Webster, CEO of ATP Media commented “We are very excited to partner with Play Anywhere and Ease Live. We are impressed with their best-of-breed interactivity, their field-tested and cutting-edge clearinghouse platform, and their creative approach to identifying new revenue streams for content owners, rightsholders, and other participating stakeholders in the sports broadcast and streaming ecosystem, while always ensuring that we can control the production quality through their unique compliance platform.”
The partnership follows Play Anywhere’s launches with LaLiga and at the Paris 2024 Olympics. Play Anywhere’s LaLiga launch has engaged sports fans around the world, and their first-of-its-kind approved Olympics interactivity was enjoyed by viewers in over a dozen countries across more than 30 sports. This partnership with ATP Media further cements Play Anywhere’s position as the leader in interactivity compliance and monetization.
About Play Anywhere:
Play Anywhere, through its unique interactive rights deals and patented clearinghouse platform, enables all media stakeholders to participate in new revenue streams driven by interactivity. By securing interactive rights with leagues and pre-defining revenue splits between each of the stakeholders in the value chain, Play Anywhere enables the rollout of Interactivity to the mass consumer market. Our partners benefit from an improved viewer experience and drive new revenue streams with no up-front or operating costs. For more information about Play Anywhere, visit www.playanywhere.com
About Ease Live:
Ease Live, an Evertz company, is an award-winning interactive graphics platform, powering the largest sports leagues, broadcasters and streaming services worldwide. Every day, the Ease Live Platform distributes digital overlays to millions of end users on web, mobile and connected devices, enabling content owners to deliver audience engagement and targeted interactive content at scale. Ease Live enables the ultimate viewing experience for the next generation viewer across connected devices. For more information about Ease Live, visit www.easelive.tv